Wanna / AI tools for PR agencies
7 AI tools for PR agencies
Written by Wanna AI. Checked on 17 Oct 2026. This page was written by Wanna AI; Wanna in this list is our product. Prices change; open each link before you decide.
Short answer. The tools that cover a PR agency's core work, media lists, pitching and monitoring, mostly do not show a price: three of the seven here ask you to contact sales or sign up first. So the first question for any of them is what the quote covers. The seven are alphabetical, not scored.
How we chose
- The vendor's own page describes work a PR team does: monitoring coverage, building media lists, pitching journalists, drafting releases and briefs, moving data between apps.
- We read each pricing page on 17 Oct 2026 and print prices in US dollars as shown there. Where a page shows no price, we write "no price shown" and quote what it says instead.
- We ran none of them, except that we know Wanna from the inside. We did not test the size or accuracy of any media database or the accuracy of any sentiment score.
The seven
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Brand24 | Monitors mentions of your keywords, with sentiment analysis, and more AI features on higher tiers | Agencies that report on client coverage and conversation | US dollars a month, billed annually (billed monthly): Individual 199 (249): 3 keywords, 2K mentions a month, 1 user. Team 299 (349): 7 keywords, 10K mentions, unlimited users. Pro 399 (499): 12 keywords, 40K mentions. Business 599 (699): 25 keywords, 100K mentions. Enterprise from 1,499, billed annually. 14-day free trial | Keywords and mentions are capped on every tier; AI Insights and AI Topics start at Pro; Smart Context Search is an add-on; the page lists AI Visibility as an add-on on every tier but also in Enterprise, and we cannot tell which is right; data history is not stated |
| Claude | A general AI assistant for pitch drafts, release drafts, briefing notes and Q&A prep | Writers and account leads | Free 0. Pro 20 a month (17 billed yearly). Team Standard 25 per seat monthly (20 yearly), Team Premium 125 (100 yearly), for teams of 2 to 150 | Limits are stated as multiples of other tiers over a rolling five-hour window, plus weekly limits on paid tiers, not as numbers; it holds no journalist database and no live coverage feed; you check every claim in a draft |
| Meltwater | Media intelligence, social listening and media relations, sold as modules | Larger PR teams and agencies | No price shown. The page says "Meltwater uses tailored pricing rather than a one-size-fits-all list" and every tier (Starter, Pro, Enterprise, Agency) has a Contact Sales button. Contracts are typically annual, with a 12-month minimum, and some setups carry a one-time onboarding charge | No self-serve free trial, only a free demo; the quote depends on the modules and scale you choose, so two agencies can pay different amounts |
| Muck Rack | A journalist and outlet database with pitching, monitoring and reporting | PR teams that pitch journalists every week | No price shown; a quote needs a conversation with sales and depends on the number of users. Three tiers for brands and for agencies: Starter, Standard, Premier. Online article search, media lists and pitching are in all tiers; podcast monitoring and AI journalist recommendations start at Standard; the API is Premier only | Price discovery needs a demo; print and broadcast monitoring, social listening and press release distribution are add-ons with no prices shown |
| Semrush AI PR Toolkit | A media database, email outreach with tracking, media monitoring and competitor benchmarking, from the product that was Prowly | Small PR teams that want one tool | No price shown on the pages we read. The product page links to a pricing page, which in our reading listed features and a free-trial question without figures. Prowly's own page says Prowly is now this toolkit | We cannot give you a price, a user limit or a database size from what we read; sign-up goes through a pricing screen we did not see |
| Wanna | Reads the link you paste, plans your first week, and drafts letters, applications and posts for your OK | An agency growing its own business: new client companies | Free: plan, matches, first drafts. Starter 20 a month, 1 company, 200 credits. Growth 49, 5,000 credits. Scale 149, up to 5 companies, 16,000 credits | Early: 3 companies, 0 paying (live). It has no journalist database, does not pitch media and does not monitor coverage |
| Zapier | Connects your apps with automations | Agencies moving coverage alerts, contacts and reports between apps | Free: 100 tasks a month, two-step Zaps. Professional from 19.99 a month billed yearly (750 tasks; 29.99 billed monthly). Team from 69 a month billed yearly, 25 users. 14-day Professional trial, no card | Cost follows task volume, and someone has to build and check each automation |
By job
Coverage monitoring: Brand24 or Meltwater. Media lists and pitching: Muck Rack, Semrush AI PR Toolkit or Meltwater. Drafting: Claude. Gluing apps together: Zapier. Your own agency's next client: Wanna. The same exercise for agencies, consultants and AI cold email tools. Questions to ask any vendor: how to choose.
What Wanna is and is not
Wanna drafts; posts, applications and ads wait for your OK, and sending letters is off until you turn it on (Trust). On the live page at 16:11 UTC on 17 Oct 2026: 3 companies of people, 0 paying, MRR $0, 19 tasks done in 7 days. It does not run PR for your clients; it helps you find and approach new ones. You can start free on Wanna.
What this list does not replace
It does not replace your own trial or a demo: we read pages, not products. It does not replace your relationships with journalists, a client's sign-off on a statement or release, or your check that every fact and quote in an AI draft is true. It does not replace your read of the rules on disclosure and on emailing contacts in the countries you pitch. Ask any vendor where its contact data comes from and how often it is refreshed. See the limits of a self-running company.
FAQ
What are the AI tools worth trying for a PR agency? We do not rank them. The By job section sorts the seven by task.
How much do AI tools cost for a PR agency? Brand24 and Zapier show prices, from 199 and 19.99 a month billed yearly. Meltwater and Muck Rack show no price and need a quote; the Semrush AI PR Toolkit page we read showed none. Claude and Wanna have a 0 tier.
Can AI build a media list? Muck Rack lists people and outlet search in every tier, and the Semrush AI PR Toolkit lists a media database with AI search. We did not test how current either list is or how many journalists it holds.
Can AI monitor coverage? Brand24, Meltwater, Muck Rack and the Semrush AI PR Toolkit all list monitoring. Brand24 is the only one of the four that shows prices and mention caps.
Can AI write a press release? Claude can draft one and the Semrush AI PR Toolkit says it drafts emails and press releases. A person still checks the facts and the client approves it.
Is Wanna a PR tool? No. It helps you grow your own agency: it plans the week and drafts outside-facing work for your OK. It is our product, so its minuses are in the table.
Paste your link and see the plan Wanna would make for your agency.