Wanna / AI cold email tools
AI cold email tools: 6 compared
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product. The order is alphabetical, with Wanna last. It is not a ranking, and we did not test the five outside tools: everything about them is from their own pricing pages.
Short answer. This page covers the sending step of outbound. Instantly, lemlist, Mailshake, Saleshandy and Smartlead send sequences from mailboxes you connect. Wanna writes each letter for one named company, with a reason, and waits for your OK. It is built for a few reviewed letters, not for volume.
How we chose
- The vendor says it sends B2B email outreach, and we could read an amount on its pricing page on 17 Oct 2026.
- Every row has a minus, ours included. Prices change, so open the linked page first.
The six side by side
| Tool | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| Instantly | Cold-email sending with warmup and unlimited email accounts | Teams sending at volume | Growth $47 a month: 1,000 uploaded contacts and 5,000 emails a month. Hypergrowth $97: 25,000 contacts and 125,000 emails | Bundles with a lead database cost more, and the page lists some plans at two prices. Trial length not stated |
| lemlist | Email and multichannel outreach | Outbound teams | Email $69 a month, or $55 billed yearly, with unlimited users and 50,000 emails a month. 14-day free trial with 200 credits | The Multichannel plan is priced per user. Lead data and intent signals are paid add-ons |
| Mailshake | Email sequences with an AI email writer and a data finder | Small teams starting outreach | Starter $29 a month, or $25 billed yearly: 1 email address, 1,500 sends a month. Email Outreach $49, or $45 yearly: 2 addresses | Starter allows one sending address |
| Saleshandy | Cold-email sequences, warmup and a lead finder | Small teams and agencies | Starter $34 a month billed annually, $41 if paid monthly. Pro $76 annually, $99 monthly. 7-day free trial | Finding leads uses separate credits: 1 for a verified email, 6 for a phone number |
| Smartlead | Cold-email sending with unlimited mailboxes, warmup and a master inbox | Teams and agencies | Base $39 a month ($32 billed annually): 2,000 contacts, 6,000 emails. Pro $94 for 30,000 contacts. Free trial, no card | Verified prospect emails cost extra on Base and Pro. Client workspaces are a $29 a month add-on each, from Pro |
| Wanna | Drafts letters to named companies with sources, for your OK | A founder with a site and no sales staff | Free: plan, matches and first drafts. Starter $20 a month for 200 credits. Growth $49. Scale $149 | No sequences or mailbox warmup in the pages we read. Sending is off for a new company until you turn it on (Trust). Early: 0 paying companies at 13:20 UTC on 17 Oct 2026 (live) |
Where Wanna fits
Wanna is not a mass sender. Letters go from a separate sending domain you connect, with your name, an unsubscribe link and a daily limit you set, and in Approve everything mode each waits for your OK. If you need thousands of emails across many mailboxes, pick from the five above. To see Wanna's drafts for your company, start free. Related lists: AI SEO and GEO tools and AI agents for small business.
What this list does not replace
A sender delivers the email; it does not write a reason to reply or choose the right buyer. Test small: send fifty and read the replies before you send five hundred. It does not replace advice on the rules for cold email where you sell, such as CAN-SPAM in the US and GDPR in the EU; ask a lawyer.
FAQ
What are AI cold email tools? They send a sequence of emails to a list from your mailboxes, and many also write the copy, warm up the mailbox or sort the replies.
Which AI cold email tool should a small company pick? This list is not a ranking. Pick by need: volume across many mailboxes (Instantly, Smartlead), a low entry price (Mailshake, Saleshandy), more than email (lemlist), or a few letters you review (Wanna).
How much do AI cold email tools cost? Among the prices we read, paid entry plans run from Wanna Starter at $20 and Mailshake Starter at $29 to lemlist Email at $69, all per month.
Is there a free AI cold email tool? Smartlead and lemlist list free trials, Saleshandy a 7-day trial, and Wanna's plan, matches and first drafts are free. We read no free sending plan.
Do I need a separate sending domain for cold email? It is a common precaution, so a complaint does not reach your main domain. Wanna requires one before it sends.
Why is a Wanna product on this list? People ask for tools in this area and we have one. We say so at the top and list its minuses.
Paste your link and see the letters Wanna would draft first.