Playbook / Lessons / Repeatable sales
Cash-flow businessRecurring customers are worth more
Tyler Tringas lists what made his SaaS business easy to sell, including a predictable, diversified revenue base. He says customers on recurring subscriptions are more valuable than one-off purchasers, and that customers who have paid for a long time are worth more than recent sign-ups.
“Obviously customers with recurring subscriptions are more valuable than one-off purchasers.”— Tyler Tringas, Selling My Bootstrapped SaaS Business, Oct 2017
Do this
Count how many of your customers pay on a recurring basis, and offer a monthly plan to one customer who buys one-off.