Playbook / Lessons / Repeatable sales
Cash-flow businessSchedule follow-ups with past clients
Brennan Dunn says happy clients hire you again, refer you to others and act as references. He describes a real-estate agent's follow-up app that reminded agents to contact buyers at set intervals after closing, and suggests consultants set up a similar follow-up schedule when they hand off a project. He also recommends checking in with past clients to ask if you can help.
“Come up with a followup schedule that fits the kind of projects you work on.”— Brennan Dunn, Why Most Freelancers Set Their Clients Up For Failure (And How To Fix This), Aug 2014
Do this
Add a calendar reminder to check in with each past client, and send the first short check-in message this week.