Playbook / Lessons / Repeatable sales
Cash-flow businessSubscriptions beat one-off selling
Matt Linderman says that with one-off selling you start again from zero after each sale, while getting people to subscribe gives you a steady drip of revenue. He admits not every business can use the model, but suggests asking whether there is a creative way to get customers paying every month. His examples include a bacon club, a wine club and Netflix.
“With one-off selling, the customer pays you once and then you're back at square one.”— Matt Linderman, That time of the month, Dec 2009
Do this
Pick one thing you now sell once and write a monthly version of it, such as a club or standing delivery, then offer it to your next customer.