Playbook / Lessons / Repeatable sales
StartupsStart the playbook with the first sales
Tunguz says that when a sales team starts selling, its first goal is to create the sales playbook. He also lists five roles that take part in a typical SaaS sale.
“When sales teams start selling, their goal should be to create the sales playbook.”— Tomasz Tunguz, The 5 Key People in a SaaS Sales Process, Mar 2015
Do this
Write down who was involved in your last sale and what each person wanted, and keep it as page one of your playbook.