Playbook / Lessons / Repeatable sales
Cash-flow businessExperienced founders focus on retention
In a post about five strategies that worked at AppSumo, Noah Kagan includes a lesson about building for your core customers rather than new ones. He reminds readers that new entrepreneurs focus on acquiring customers, while experienced ones focus on keeping them and getting referrals.
“New entrepreneurs focus on customer acquisition. Experienced entrepreneurs focus on customer retention and referrals.”— Noah Kagan, These 5 strategies made us $10M+ EACH, Mar 2024
Do this
Ask your three best customers this week for one referral each, and thank them for staying.