Playbook / Lessons / Repeatable sales
Cash-flow businessFewer offers make buying easier
Justin Welsh says offering many courses, membership tiers and service packages creates decision fatigue and can stop people from buying. He suggests cutting down to about one course, one community and one service, and keeping any membership types to two at most. He asks whether more choices really help people or just make it harder to say yes.
“Every option you add to your offering creates another decision point for your customer.”— Justin Welsh, Delete some of your offers, Dec 2024
Do this
List everything you sell and merge or remove options until you have one core offer per type, then update your sales page.