Playbook / Lessons / Repeatable sales
Cash-flow businessPackage your service as a subscription
Justin Welsh recommends moving from custom freelance work to a productized service, a predefined package at a set price and scope. His steps include making the offer a standard, repeatable subscription package, spelling out what is and is not included, and collecting client feedback after each project. Without a set model, he says, you end up at the mercy of each client's requests.
“Develop a standard, repeatable subscription package.”— Justin Welsh, One Small Shift That Unlocks Business Scale, Dec 2023
Do this
Write down one standard package with a monthly price and a clear list of what is and is not included, and offer it to your next client.