Playbook / Lessons / Repeatable sales
StartupsDo customers earn more than they cost
Skok's guide to SaaS metrics describes the business as acquiring customers and keeping them. It asks whether you make more profit from a customer than it costs to acquire them, which it calls a study of the unit economics of each customer.
“Can I make more profit from my customers than it costs me to acquire them?”— David Skok, SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters, Jan 2013
Do this
Add up what you spent last month to win customers, divide by the new customers, and compare it with what one customer pays you.