Playbook / Lessons / LinkedIn: outreach and content

Optimise your call request for a yes

Kao explains that sending a scheduling link first can come across as presumptuous because of power dynamics in the exchange. She says she writes slightly longer, warmer requests on purpose, aiming for a positive reaction rather than the shortest possible message. She shows before and after versions of scheduling messages.

“I'm not optimizing for being concise at any cost—I'm optimizing for getting a yes.”— Wes Kao, The unspoken power dynamics of Calendly, Dec 2023

Do this

Rewrite the call request in your next outreach message today so it asks if they would like to talk before it offers any times or a booking link.

More in this pack

• Write your first DM about them, not about you
• Research the person before you message them
• Make your first message about their goals
• Write like a consultant, not a content creator

Get your plan

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