Playbook / Lessons / LinkedIn: outreach and content
Cash-flow businessWrite like a consultant, not a content creator
Goodman says to start with strategy before writing a LinkedIn post: decide who you want to reach, what they struggle with and what result they want. She says the best post ideas come from real conversations and from comments you have made on other people's posts, and suggests writing down ten phrases clients say before working with you. She also recommends an opening line that calls out who the post is for.
“Think like a consultant, not a creator.”— Melanie Goodman, How to Write LinkedIn Posts That Attract Clients in 2025, Sep 2025
Do this
List ten phrases your clients used before hiring you today and turn three of them into LinkedIn posts this week.