Playbook / Lessons / LinkedIn: outreach and content
StartupsPut a name they know in your subject line
Wilson explains that to get an email read, you first need to reach his priority inbox and then get him to open it. He recommends using a name he is familiar with in the subject line and shows example subject lines that work or fail. He also asks senders to be brief and specific about the message and the ask, and to make the email easy to reply to.
“Use a name I am familiar with in your subject line.”— Fred Wilson, How To Get Your Emails Read - AVC, Mar 2011
Do this
Find a shared contact or a recent shared event for each of your next five prospects this week, and put that name in the subject line or the first words of the message.