Playbook / Lessons / LinkedIn: outreach and content

Research the person before you message them

Stark treats cold outreach as a last resort when leads are thin, and says the messages should be personalized and relevant rather than spam. His approach is to do homework on the person, work out what they want, say you might be able to help, and suggest a quick call to see if there is a fit. He admits this is a lot of work and says that is why it works.

“Do some homework about the person you’re messaging and put yourself in their shoes.”— Jonathan Stark, Tips for Cold Emails by Jonathan Stark, Dec 2021

Do this

Pick five target clients today, spend ten minutes on each reading their site and recent posts, and send each one a message that names what they seem to want and offers a short call.

More in this pack

• Write your first DM about them, not about you
• Make your first message about their goals
• Write like a consultant, not a content creator
• Put a name they know in your subject line

Get your plan

All steps · Trust · Pricing