Playbook / Lessons / LinkedIn: outreach and content
StartupsWrite your first DM about them, not about you
Welsh says most people send weak DMs because they make the message all about themselves. His own template congratulated the founder on a recent round, added one short line about his relevant background, and was sent in a weekly session built around a Google Alert for a growth trigger. He kept it non-aggressive and brief.
“Remember, strangers don’t want to hear all about you, you, you.”— Justin Welsh, How to Find More Customers on LinkedIn — Justin Welsh, May 2024
Do this
Write a two-sentence DM template this week that congratulates a prospect on one recent milestone and adds one line on why you are relevant, then block a weekly slot to send ten of them.