Playbook / Lessons / LinkedIn: outreach and content
Cash-flow businessDon't pitch strangers right after they connect
Misner describes a LinkedIn contact who pitched him again and again right after he accepted the connection, and what he wrote back. He says he does business by referral, calls networking more like farming than hunting, and says cold outreach is the most expedient way to feel busy but not the only way. He adds that this is not just a LinkedIn issue.
“Reaching out “cold” is not the only way to talk to people.”— Ivan Misner, Stop! Don’t Pitch on LinkedIn, Jun 2020
Do this
List three people who could refer you to your ideal clients today and message each one something useful instead of sending a pitch this week.