Playbook / Lessons / LinkedIn: outreach and content
StartupsEmail ten people to get a few replies
Yin says that after sending about 500 cold emails she stopped worrying about each one, and that her all-time response rate is around 25%, with anything over 10% good enough for her. She says not everyone writes back, so cold emailing is a numbers game. She recommends emailing ten people if you want a couple of responses.
“Email 10 people if you want a couple of responses back.”— Elizabeth Yin, How to write a cold-email – Tactical fundraising by Elizabeth Yin, Apr 2016
Do this
Send ten tailored first messages this week through one channel and count the replies so you can compare it with the next channel.