Playbook / Lessons / LinkedIn: outreach and content
Cash-flow businessSend a second email after a few days
Yang says that even when a client is convinced you are the right freelancer, they may be busy or not treat hiring as a priority, so the follow-up is your job. She says to send another email if there is no reply after a few days. She adds that at some point silence is a no, and that slow replies are worth weighing when you evaluate the prospect.
“If a prospective client doesn’t reply after a few days, send another email.”— Anna Burgess Yang, How to Win Clients Without Pitching or Cold Outreach, Mar 2023
Do this
List every prospect who has not answered in the past week and send each a short, friendly second email today.