Playbook / Lessons / LinkedIn: outreach and content

Post from inside your buyer's problem

Rhiannon argues that founder content often speaks to other founders instead of the frustrated customer who is about to leave a competitor. She suggests picking three themes you genuinely know and sharing from inside the problem. She also says to be where your buyers spend time, which may be LinkedIn or a niche community.

“Post from inside the problem, not above it.”— Rhiannon, You're Doing Founder-Led Marketing Completely Wrong, Apr 2026

Do this

Pick three themes your buyers struggle with today and write this week's post about one of them in the buyer's own words.

More in this pack

• Write your first DM about them, not about you
• Research the person before you message them
• Make your first message about their goals
• Write like a consultant, not a content creator

Get your plan

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