Playbook / Lessons / LinkedIn: outreach and content

Don't pitch new connections right away

Maltseva, a consultant, says about 80% of her 2024 clients reached out to her on LinkedIn. She says clients develop gradually and a connection may follow your content for months before needing you, so you should not pitch services to new connections straight away. Instead she suggests engaging with their content and understanding their business challenges, and being specific when you do reach out.

“Avoid the common mistake of immediately pitching services to new connections.”— Irina Maltseva, LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process, Feb 2025

Do this

Comment thoughtfully on three prospects' posts this week and hold your pitch until they have replied or asked what you do.

More in this pack

• Write your first DM about them, not about you
• Research the person before you message them
• Make your first message about their goals
• Write like a consultant, not a content creator

Get your plan

All steps · Trust · Pricing