Playbook / Lessons / LinkedIn: outreach and content
StartupsFind prospects through who your niche follows
Welsh explains how to find people to talk to: search for people discussing your niche, follow the accounts they follow, and watch their content for questions that mark someone as an ideal prospect. He then sends a short DM that answers the question, offers to do it free, and gives an easy out. His walkthrough uses X search, though he says LinkedIn is also great.
“Follow the right people and those they engage with to identify potential ideal customers.”— Justin Welsh, How to Get Replies from Your Dream Customers — Justin Welsh, Jun 2024
Do this
Follow five accounts your ideal customers follow this week, and send three people who asked a question under their posts a short DM with one useful answer.