Playbook / Lessons / LinkedIn: outreach and content
Cash-flow businessMake every cold email genuine
Maguire, a freelance copywriter, says cold emailing works whether you are just starting out or already established, and that it is a numbers game. She says you need a list of potential clients first, and that a good email addresses a specific person by name and gives them a reason to pause and read. She shares a structure that worked for her.
“If you want your cold emails to work, they must be genuine.”— Annie Maguire, How to Get Clients Through Cold Outreach (Templates & Tools Included!) - Double Your Freelancing, Apr 2022
Do this
Build a list of ten potential clients today and write each a short email that addresses them by name and mentions something specific about their business.