Playbook / Lessons / LinkedIn: outreach and content
StartupsAsk for less of their time
Eliason explains that when you contact someone busy, you compete better by asking for less of their time. He says a broad question that would take hours to answer gets no response, and that you should give the person a way to reply quickly and show you have no hidden agenda. He shares examples of good and bad messages he has received.
“Extremely broad questions that will take a lot of time won’t get a response.”— Nat Eliason, How to Reach Out to a Writer, Thinker, or Person You Respect, Feb 2017
Do this
Rewrite your next first message today so it asks one narrow question that the person can answer in a sentence or two.