Playbook / Lessons / LinkedIn: outreach and content
Cash-flow businessPost often so clients remember you
Gahan posted on LinkedIn every day for a year and says sharing his ideas publicly drew in like-minded people. He reports that peers saw his posts often, that some of them referred his agency when brands were looking for agencies, and that pitch invitations followed. His following grew to over 6,000 over the year.
“When you share your ideas publicly, you attract others who think similarly.”— Brendan Gahan, What I Learned from Posting to Linkedin Every Day for a Year, Mar 2021
Do this
Commit to publishing one post a week for the next month about a problem your clients have, and note each time someone you know replies or refers you.