Playbook / Lessons / LinkedIn: outreach and content
StartupsAssume you have ten seconds
Sivers advises preparing the most succinct version of your reason for contacting someone before you reach out. For email, he says to assume you only have ten seconds and edit the message down to a few sentences. He adds that considerate communication is surprisingly rare.
“With non-real-time communication, like email, assume you’ve only got ten seconds.”— Derek Sivers, Considerate communication | Derek Sivers, Feb 2018
Do this
Take your next first message today, cut it to a few sentences that state your reason for writing, and read it aloud once to check it can be understood quickly.