Playbook / Lessons / First buyers
StartupsSpend your effort talking to customers
A minimum product is useful only if you learn from it, and that learning mostly comes from conversations and metrics. Expect to put real energy into customer talks rather than just shipping the first version.
“a lot of energy invested in talking to customers”— Eric Ries, Minimum Viable Product: a guide, Aug 2009
Do this
Block two hours this week for customer calls before writing any new feature.