Playbook / Lessons / First buyers
Cash-flow businessFind real people with a problem first
Sivers says to hold off on naming, building or announcing a business until real people are asking for your help. You listen to them, make sure they will pay enough, and serve the first buyer one-on-one. Only after demand is proven do you formalize anything.
“First you find real people whose problem you can solve.”— Derek Sivers, Don't start a business until people are asking you to, Apr 2016
Do this
Book three conversations this week with people who have the problem you want to solve, and ask what they would pay to have it fixed.