Playbook / Lessons / First buyers

Nobody is waiting for your launch

Launching does not bring customers on its own, because the world is busy and has no queue for your product. Start with friends, then friends of friends, and reach people one by one until the first real users appear.

“there isn't really lots of people waiting for you to launch your product”— Gustaf Alströmer, Startup School Week 4 Recap, Sep 2019

Do this

List 20 people from your circle who match your target user and ask each for a 15-minute call.

More in this pack

• Go out and recruit users by hand
• Three paying customers in 48 hours
• There are no facts inside your building
• Find real people with a problem first

Get your plan

All steps · Trust · Pricing