Playbook / Lessons / First buyers
StartupsThere are no facts inside your building
A confident opinion about what customers want is still a guess until someone outside your team confirms it. The fix is to go and talk to the people you want to sell to, and return with something you did not know before.
“There are no facts inside the building so get the heck outside”— Steve Blank, Ardent 2: Get Out of My Building, Oct 2009
Do this
Book five customer conversations this week and write down one thing in each that surprised you.