Playbook / Lessons / First buyers
Cash-flow businessShip a startup and test demand in a month
Levels set himself a rule of launching a new project every month and judging it quickly by whether anyone wanted it. His reasoning was that building in private for a year teaches nothing, while exposure to the market does. A short deadline turns an idea into a test with a clear pass or fail.
“My plan is to see if I can get market fit in one month”— Pieter Levels, I'm Launching 12 Startups in 12 Months, Mar 2014
Do this
Set a 30-day deadline for your current idea with one success number, such as 5 paid orders, and publish the page this week.