Playbook / Lessons / First buyers
StartupsA few devoted users beat many lukewarm
Early on it is better to have a handful of people who truly love the product than a crowd who merely tolerate it. Passionate early users give you clearer feedback and keep you going when things are hard.
“Better to make a few users love you than a lot ambivalent.”— Paul Graham, Startups in 13 Sentences, Feb 2009
Do this
Ask your five most engaged users what they would miss most, and build for them first.