Playbook / Lessons / First buyers

Chase the first paid customer

One of the most motivating early moments is finding someone who wants what you built enough to pay for it. Treat that first payment as the proof of demand that matters most.

“Finding someone who wants your product enough to pay for it”— Elad Gil, Magic Startup Moments, Dec 2019

Do this

Send one real price to a prospect this week and ask them to pay or pre-order.

More in this pack

• Go out and recruit users by hand
• Three paying customers in 48 hours
• There are no facts inside your building
• Find real people with a problem first

Get your plan

All steps · Trust · Pricing