Playbook / Lessons / First buyers
StartupsOnboard the first users yourself
Instead of a broad launch, the founder personally walked each early user through the product, watched them use it, and collected bugs and pricing reactions. Doing the first batch by hand shows whether the product really works before anyone else takes it over.
“I did the first 200 new user onboardings in Phase One.”— Rahul Vohra, Traction Tactics Behind Square, PayPal, Waze, Twilio & More, Jun 2021
Do this
Run a live 30-minute session with your next new user and note every point where they got stuck.