Playbook / Lessons / First buyers
Cash-flow businessOne simple product, one traffic channel
Walling's stair-step approach tells first-time founders not to begin with a complex stand-alone product. Pick something small to build and sell, and learn a single way of finding customers rather than all of them at once. Early sales from that one channel are what carry you to the next step.
“focus on figuring out one way of generating customers”— Rob Walling, The Stair Step Method of Bootstrapping, Mar 2015
Do this
Choose the one channel you will use for the next 30 days and cancel or pause every other marketing experiment.