Playbook / Lessons / First buyers
StartupsSales starts with the founders
In an early market, only the founders can find the few customers who want the product badly enough to work with an unproven company. If you cannot convince a customer yourself, handing the job to someone else will not fix it.
“The bottom line is that sales starts with the founders.”— Martin Casado, When Sales Isn't Just Selling: Advice for Founders in Early Markets, Oct 2018
Do this
Make three sales calls yourself this week instead of delegating or waiting for inbound.