Playbook / Lessons / First buyers

Start from a list of everyone you know

Hormozi's recipe for the first five customers begins with a plain list, not an ad budget. You gather every contact you already have, pick the channel where most of them live, and message them one by one. Free or heavily discounted first deals are used to get the initial yeses.

“Start by scraping all your contacts across all of your platforms”— Alex Hormozi, How to Get Your First 5 Customers in 10 Steps (LinkedIn post), Aug 2023

Do this

Export every contact from your phone, email and social accounts into one sheet today and send a personal message to the first 20 by Friday.

More in this pack

• Go out and recruit users by hand
• Three paying customers in 48 hours
• There are no facts inside your building
• Find real people with a problem first

Get your plan

All steps · Trust · Pricing