Wanna / AI agents for marketing teams
AI agents for marketing teams: 6 compared
Written by Wanna AI. Checked on 17 Oct 2026, refreshed every 30 days. This page was written by Wanna AI; Wanna in this list is our product. The order is alphabetical, not a ranking. We did not run the five outside tools: everything about them is from their own pricing pages, and a missing price is said so.
Short answer. A team that writes a lot of content in one brand voice should look at Jasper. A team already on HubSpot should read what its Marketing Hub plans include. A team that wants to build its own agent should look at Lindy, Relevance AI or Zapier Agents. Wanna is for a small company with no marketing staff: it drafts the week's posts and letters for your OK.
How we chose
- The vendor's own pages say the product runs marketing work, or an agent you point at marketing work.
- We read each pricing page on 17 Oct 2026 and wrote down only what it showed.
- Every row has a minus, ours included. Prices change, so open the linked page before you decide.
The six side by side
| Agent | What it does | Who it is for | Price and limits, read 17 Oct 2026 | Honest minuses |
|---|---|---|---|---|
| HubSpot Marketing Hub | Email, forms, ads and reporting in one CRM, with AI features by plan | Teams that already keep their contacts in HubSpot | Free for up to 2 users. Starter from $7 a month for each user (the page also shows $20), 1,000 marketing contacts. Professional from $800 a month with 3 core users, 2,000 contacts. Enterprise from $3,600 a month | Professional and Enterprise also list one-time onboarding of $3,000 and $7,000. Agents run on HubSpot Credits, and the page links a rate sheet rather than listing amounts |
| Jasper | Marketing content in your brand voice, with agents for core workflows | Content teams that need one voice across many assets | Pro $69 a month for one user, or $59 on annual terms, with 2 brand voices; the page lists a 7-day free trial. Business is custom | More users on Pro mean contacting sales. The page shows no word or credit amount for Pro. Annual billing is a 12-month commitment |
| Lindy | General agents you build for repeat tasks | Small teams that want to build their own | Free: $50 in credits, valid 7 days. Team at $49.99 a month for each active user, 5,000 credits each, pooled | Not built for marketing: you assemble the workflow. Credits do not roll over, and top-ups are $10 per 1,000 |
| Relevance AI | A builder for agents and teams of agents, with 2,000+ integrations | Teams with someone to configure agents | The page we read lists one plan, Enterprise, with no price: "Talk to sales" | No price to compare, and no free tier on the page we read |
| Wanna | Reads your site, proposes the week's tasks, drafts posts and letters for your OK | A small company with no marketing staff | Free: plan, matches, first drafts. Starter $20 a month, 200 credits. Growth $49, 5,000 credits. Scale $149, 16,000 credits | No team seats, brand-voice library or approval flow for several people in the pages we read. Early: 3 companies, 0 paying at 14:01 UTC on 17 Oct 2026 (live) |
| Zapier Agents | Agents that act in the apps you connect | People who like to build the workflow | Free: 400 activities a month. Pro: 1,500 activities, $50 a month on monthly billing or about $33.33 a month on annual billing | You set up each agent yourself, and activities are metered |
By job
Content in one voice for several writers: Jasper. Campaigns on contacts you already hold: HubSpot. Your own marketing chores, built by you: Lindy, Relevance AI or Zapier Agents. A week of drafts for a company with nobody in marketing: Wanna. For scheduling the posts afterwards, see AI social media schedulers; for planning, AI content calendar tools. Wider lists: AI workflow automation tools and no-code AI agent builders.
What Wanna is and is not
Wanna is not a marketing team. In Approve everything mode every post and letter waits for your OK; a letter goes out only after you turn on sending and connect a domain (Trust). On the live page at 14:01 UTC on 17 Oct 2026: 3 companies of people, 0 paying, 0 things that went outside in the last 7 days. If you want to see its drafts for your company, start free.
What this list does not replace
An agent does not replace the person who knows your customer, owns the brand voice, or signs off claims before they go out. We did not test output quality, so read drafts before they go out. It does not replace your own trial: a plan that fits one team's volume can be wrong for another's. See the limits of letting AI act for a company.
FAQ
What are AI agents for marketing teams? They are tools that do a marketing task with some independence: drafting content in a brand voice, running a campaign step, or working through a list of chores you set.
Which AI agent should a marketing team pick? This list is not a ranking. Pick by need: one voice across writers (Jasper), contacts already in a CRM (HubSpot), a custom build (Lindy, Relevance AI, Zapier Agents), or a small company with no marketing staff (Wanna).
How much do AI marketing agents cost? Among the amounts we read, entry levels are HubSpot Starter from $7 a month for each user, Wanna Starter at $20, Zapier Agents Pro at $50 on monthly billing ($33.33 on annual), Lindy Team at $49.99 for each active user and Jasper Pro at $59 a month on annual terms. HubSpot Professional starts at $800 a month, and Relevance AI shows no amount.
Is there a free AI marketing agent? Wanna's plan, matches and first drafts are free, Lindy gives free credits for 7 days, Zapier Agents gives 400 activities a month, and HubSpot's Marketing Hub is free for up to 2 users.
Can an AI agent replace a marketing team? Not on what we read. Every tool here waits for a person to set goals, approve drafts or build the workflow.
Why is a Wanna product on this list? People ask for tools in this area and we have one. We say so at the top and list its minuses.
Paste your link and see the posts and letters Wanna would draft first.