Playbook / Lessons / Partners and paid growth

Cut your acquisition costs with partners

Burke's guide for freelancers describes strategic partnerships as long-term relationships where each side gains from the other. The guide lists benefits including more visibility, access to new customers and lower customer acquisition costs. It also describes common types, such as distribution and integration partnerships.

“Forming strategic partnerships helps you reduce your customer acquisition costs.”— Addison Burke, The freelancer's guide to strategic partnerships, Apr 2021

Do this

Compare today what a new client costs you through ads or outreach, then ask one complementary business this week to swap introductions.

More in this pack

• Judge early paid spend by payback, not LTV
• Pay for affiliates only out of real margin
• Put marketing metrics in the partner contract
• Ask your other referral sources, not only past clients

Get your plan

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