Playbook / Lessons / Partners and paid growth
Cash-flow businessAsk your other referral sources, not only past clients
Dunn says past clients are the most valuable source of referrals, but their number is limited by how many clients you have had. He recommends reaching many people at once through newsletters, seminars or webinars and staying in regular contact. In his view a bigger sphere of influence produces more referrals.
“And if you want more referrals, you need more referral sources.”— Brennan Dunn, How To Increase Your “Sphere Of Influence” And Get More Referrals, Feb 2015
Do this
List today five people who are not past clients but know what you do, such as suppliers or neighbouring trades, and message each one this week with a short note on the kind of work you want sent your way.