Playbook / Lessons / Partners and paid growth
StartupsMention non-competing brands before asking for a deal
Natividad describes permissionless co-marketing as naming other brands in your own work, with the payoff being goodwill and possible reciprocation. She says refusing to name relevant brands can make you sound self-promotional. She treats it as a low-effort groundwork for formal co-marketing later.
“When you fail to mention others, those others usually fail to mention you.”— Amanda Natividad, The Case for Permissionless Co-Marketing, Jan 2022
Do this
Pick three non-competing companies that serve your buyers and name each one, with a relevant link, in the next piece you publish this week.