Playbook / Lessons / Partners and paid growth
StartupsStart with channels you already understand
Cohen says early startups should go deep on a few marketing channels instead of spreading thin. He suggests starting from the channels you personally use and understand. Mastering one before adding a second beats a scattered effort across several that all work poorly.
“Start with the handful of channels that you personally use and understand.”— Jason Cohen, Marketing at early startups: Deep, not wide, Dec 2014
Do this
List the channels you use yourself every week, pick the one where you can run a capped test this week, and put the others on hold.