Playbook / Lessons / Partners and paid growth
Cash-flow businessShare the reward with the person who was referred
Jantsch, in a guide to referral programs for small businesses, says that everyone involved needs to feel they have won. He says the person who gives the referral should not be the only one rewarded; the person referred should get something too. He adds that the program needs a tie back to your brand and regular nurturing.
“The person giving the referral should not be the only one rewarded.”— John Jantsch, Referral Programs: A Guide for Small Business, Apr 2022
Do this
Write down today one small reward for the referrer and one for the new customer, such as a service credit, and offer it to your five best clients this week.