Playbook / Lessons / Partners and paid growth
Cash-flow businessCount active affiliates, not signed-up ones
Kmet says the size of an affiliate roster is not what drives results; the share of affiliates who actually send traffic matters more. She calls the share of affiliates who produce at least one click the activation rate. Her point is that an affiliate channel needs ongoing work with partners rather than just a launch.
“It’s not the number of affiliates in your program that matters.”— Carolyn Kmet, 4 Misconceptions with Affiliate Marketing, Aug 2016
Do this
Pull this week's affiliate report, count how many partners sent at least one click in the last 30 days, and personally contact the five most promising dormant ones.