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Startups

If you cannot say it briefly, you do not know it yet

The essay says investors look for strong founders, a promising market and some evidence of progress, and that founders should first convince themselves their startup is worth investing in. It also tells founders to be concise, because many investors use that as a test of understanding.

“if you can't explain your plans concisely, you don't really understand them”— Paul Graham, How to Convince Investors, Aug 2013

Do this

Write your plan in three sentences today and read it aloud to someone outside your field, then fix whatever they cannot repeat back.

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Get your plan

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