Playbook / Lessons / First customers: the offer, the price
Cash-flow businessPrice a new productized service from your minimum
Stark answers a reader who asks how to price a brand-new productized service, meaning a fixed-scope service sold at a published price. He says to find the least you would accept, consider doubling it as a margin for surprises, and find clients for whom the published price works. He also describes testing the price by asking early clients whether they would recommend it at a given number.
“Determine the least amount you’d be willing to accept for this service.”— Jonathan Stark, How to Set the Initial Price for a New Productized Service, Apr 2026
Do this
Set a price for your service this week at double the least you would accept and offer it to one client.