Playbook / Lessons / First customers: the offer, the price
StartupsTest the price before you build the product
Gascoigne describes taking Buffer from idea to paying customers in seven weeks. Before launch he tested willingness to pay by adding a pricing page in front of the email sign-up and watching which plan visitors clicked. He had his first paying customer within four days of launching the rough product.
“This was as simple as adding a page in between the two which showed pricing.”— Joel Gascoigne, Idea to Paying Customers in 7 Weeks: How We Did It, Feb 2011
Do this
Add a pricing page with real prices to your sign-up flow this week and note which plan each visitor clicks before leaving an email.