Playbook / Lessons / First customers: the offer, the price
StartupsStart selling before the product is polished
Savage, a co-founder of Wistia, shares ten lessons from closing the company's first sales. The first is to start selling as early as you can rather than waiting for a polished product; Wistia had a potential customer interested when it had no product. Another is not to ask for outsized prices at the start, because the right customers will pay a young company for its services.
“You should start selling as early as you possibly can.”— Chris Savage, 10 Ideas For Those Critical Early Startup Sales, Apr 2011
Do this
Contact one potential customer today and ask them to buy the product as you have described it, before it is finished.