Playbook / Lessons / First customers: the offer, the price
StartupsPrice is part of the product, so talk about it in interviews
Cohen argues that price is part of the business design and cannot be figured out later, because it determines your business model today. He disagrees with the common advice not to mention price in customer interviews, saying price matters as much as any feature in deciding product/market fit. He then walks through monthly price points from $0 to $100,000 and what each one demands of a company.
“Price is as important as any other feature to determine product/market “fit.””— Jason Cohen, Pricing determines your business model, Nov 2014
Do this
Ask your next three interview subjects this week what they would pay for your product and write the answer next to their stated problem.