Playbook / Lessons / Sales and advertising

Pre-sell next season to past customers

This Contrarian Thinking newsletter tells how a member's tree company planned for its slow season. The company built a database of every customer it had served and used it to follow up with off-season pricing, pre-booking with a deposit and bundles, and the article says about 60% of its new customers came from its newsletter sends. It also recommends a 13-week cash flow forecast.

“Sell next spring's work now with a deposit.”— Contrarian Thinking, How to Avoid the Slow Season Slump, Aug 2026

Do this

List your past customers and email them an offer to book your next slow-period work now with a deposit.

More in this pack

• Give every follow-up a reason
• Follow up on every non-reply
• Improve the top of the sales funnel
• Price is based on value, not cost

Get your plan

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