Playbook / Lessons / Sales and advertising

Follow up on every non-reply

Noah Kagan's walkthrough for landing a first customer starts with people who already know you: make three lists, pick the ten most likely buyers and ask each one directly with a price. He says to send the ask by text, DM or phone, bump every non-reply after 48 hours, and ask every no for a referral.

“Follow up with every non-reply after 48 hours.”— Noah Kagan, How to Get Your First Customer (Then Your First 3), Sep 2026

Do this

This week, text your ten likeliest buyers a direct ask with a price, then send each non-reply a short bump after 48 hours.

More in this pack

• Give every follow-up a reason
• Improve the top of the sales funnel
• Price is based on value, not cost
• Test one acquisition channel at a time

Get your plan

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